At the Grand Départ in Florence, the famous Australian WorldTour team will unveil its new uniform, a limited edition produced by Alé. The colors of the new jersey are inspired by the art, craftsmanship and nature of the landscapes of AlUla in Saudi Arabia. Alé, a proud partner of the team for several years, has created this unique kit, consisting of a shirt and shorts, whose colors and graphics are inspired by the art, culture and nature that characterize the beautiful landscapes of AlUla, the famous city of Saudi Arabia.
The new kit is a limited edition uniform and is part of Alé’s PR.S line, whose fabrics, fit and cuts have been specifically designed by the Verona-based brand to support professional cyclists in their performance goals. Based on the colors green and orange, the pattern of the new kit is inspired by the iconic landscape of AlUla, its ancient rock formations and famous rock carvings, as well as more recent landmarks, such as the Maraya Hall . These references are added to references to AlUla’s rich tradition of craftsmanship and design aesthetics.
Alessia Piccolo, CEO of APG , the company that owns Alé, commented: " A particular and stimulating design characterizes this new kit that will be worn during the most famous stage race in the world. A tribute to the Arab city and its culture. We are delighted to have participated in this project and wish the men's and women's teams the best of success in the race."
