RUN WITH YOUR HEART

Cycling is not just a profession, it is our passion. We know that legs or hands are not enough: above all, the heart is needed. This is why we interpret our work with the spirit with which you tackle a climb. Every difficulty pushes us to give our best, to win together.

AN INFINITE RUN

Our race began more than thirty years ago. The experience of APG Cycling, of those who have known the road for some time, is combined with the courage and irreverence of the young riders who want to get out of the group. We are on the run but we do not look back: we always look forward

INSTINCT AND TECHNOLOGY

Choosing fabrics and knowing how to combine and sew them with care is one of the arts that our technicians know best. Guaranteeing maximum performance and giving the cyclist the best sensations even in the most difficult weather conditions is the goal we set ourselves.

THE PROFESSIONALS

Research needs guinea pigs. Ours are very special: they are the professional cyclists we have been collaborating with for years. No one like them can give us indications and suggestions on the products to be developed. They pull us in the sprint and help us reach increasingly important goals.

THE STORY OF ALÉ

IN 2013, AND AFTER 30 YEARS OF STITCHING HIGH-PERFORMANCE CUSTOM CYCLE CLOTHING FOR PROFESSIONALS, ALÉ USED ITS TECHNOLOGY, EXPERIENCE AND PASSION TO LAUNCH ITS OWN CONSUMER CLOTHING BRAND, BRINGING TO MARKET HIGH QUALITY CYCLING CLOTHING WITH A DIFFERENCE. AT THE TIME, THE MAJORITY OF CYCLING KIT AVAILABLE – ALTHOUGH SMART – OFFERED MOSTLY MUTED, ‘SENSIBLE’ COLORS.

INFUSING COLOR IN THE CYCLING

Wanting to bring something fresh and new to cycling, Alé entered the market with a fluo (or fluorescent) look that is now known around the world. Since then, the cycling clothing company has continued to infuse the world of cycling with an ever-new range of bright colors, for both professionals and amateurs, without ever changing directions: neon yellows, vibrant greens and fluorescent pinks.

The beautiful hand-sewn chamois and the perfect fit jerseys are just some of the strengths of Alé: the brand makes everything a cyclist needs in every season, such as jackets, vests, bodysuits, gloves, socks and even garments for those who practice triathlon.

The fluo colors, Alé's trademark, are added to the best technical fabrics on the market in the creation of garments with a unique and bold style. As one of the greatest cyclists of all time, the brand embodies a true passion for cycling and breaking the mold. Consider, for example, Eddy Merckx: he had to get involved to win the historic hat-trick (victory in the Giro d'Italia, Tour de France and road world championships). Known for always wanting to win and leave nothing to his opponents, Merckx pushed himself to the limits of what is possible and through hard work and self-confidence he managed to stand out and get the title of Cannibal, "eating" all the cyclists he met along the path.

CELEBRATING FEMALE CYCLING

Although Alé offers a great variety of garments for all cyclists who love bright colors, when it was born it knew that these colors would be very successful among women. The Alé BTC Ljubljana women's team, born in 2011, becomes the first Italian team to enter the UCI World Tour in 2020.

Working with professionals has allowed Alé not only to become famous, but also to receive feedback from cyclists on the garments worn. This continuous collaboration to improve products allows Alé to put technological excellence first, combining performance with style.

JOIN THE CYCLISTS

Wear Alé and you will stand out from the crowd. Unless the crowd already wears Alé: in this way you will become part of Alé's vision, to unite all cyclists with a unique style. Imagine for example the annual Granfondo Alé La Merckx, where thousands of cyclists gather among the beauties of Verona, such as its Gothic architecture and green hills.

ALÉ LA MERCKX

The juxtaposition of cyclists dressed in the bright colors of Alé and the natural landscape in the background is a spectacle and an emotion that cannot be missed.At the Alé La Merckx a goody bag with an Alé technical garment awaits all participants.

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VERONA

But Verona is not only the city of the granfondo, it is also the birthplace of the brand. The headquarters with the related production is located 30 km south of Verona, where the best Italian tailoring meets quality materials, to create performing garments even in the most difficult cycling situations.

Wearing Alé means supporting a brand with a great heritage: that of quality, which celebrates women's cycling and, above all, celebrates the essence of cycling:passion, sharing and dedication to a great sport.