Cycling is more than just work, it is our passion. Legs and hands are not enough, it requires heart. That is why we approach our endeavours with the same spirit with which one tackles a climb. Every challenge motivates us to give our all, to win together.

Alé Alé Alé

It is the universal incitement of cycling. We hear it shouted by fans to cyclists in the race, but it is also the way fans spur each other on when fatigue sets in. Alé encapsulates everything: fatigue, passion, happiness.

Our race started more than thirty years ago

We are the colour in cycling and have been dressing every challenge with unique style for more than 30 years. Always at the side of the professional teams, we offer technical garments with superior performance to win with our cyclists.

We support women in cycling

We are at the forefront of supporting women's cycling, working side by side with some of the most talented female athletes in the industry. Our women's teams carry our brand colours high and inspire other women to follow their passions.

A fit designed for the female body

We were the first to develop products with a specific fit for women in the saddle. In close collaboration with our female athletes, we continue to offer garments that perfectly combine functionality and comfort, allowing all female cyclists to ride with confidence and style.

  • 90%

    of employees are women

  • 65

    female workers

  • 6

    Women's sponsored teams in the history of Alé

A sartorial approach to cycling

The tailoring of our garments turns cycling into an unparalleled experience. Every detail is carefully thought out, combining aesthetics and functionality through the use of premium materials and technological innovation. We offer a customisation service, accompanying you every step of the way to create unique, personalised clothing, perfectly tailored to your needs and tastes.

Italian design and creativity

We carry on a tradition of Italian excellence that inspires and surprises. With passion and creativity, we create garments with a unique style that combine advanced functionality.