ALÉ RENEWES ITS PARTNERSHIP WITH THE FRENCH CYCLING ASSOCIATION
Today Alé and the French Cycling Federation are pleased to announce that the partnership has been renewed until 2024 and that the Veronese brand will be Official Partner of the FFC.
A commitment that also extends to the French championships (all disciplines and categories included), where the winners receive the tricolor jersey with the ALÉ logo, taking it to the top step of the podium. In 7 years of working together, the French teams have collected almost 500 medals (European, world and national, Olympic), and the technicality of ALÉ products has proven to be extremely valuable in the pursuit of maximum performance by French athletes. The agreements, carried out by In-Yellow Consulting, thus mark a real collaboration between the Performance unit of the FFC and the R&D department of the Veronese brand. The technical and product feedback, which took place over the seasons, made it possible to test and then make available to all enthusiasts, the most innovative textile engineering solutions available today.
It is also thanks to this partnership with the French Cycling Federation, as well as to the various partnerships with the UCI Women World Tour ALÉ BTC Ljubljana women's team, the collaboration with the UEC or with the UCI WT Groupama-FDJ and Movistar Team, that ALÉ has established itself over time as one of the leading cycling clothing brands on the international scene.
Alessia PICCOLO - CEO of APG SRL: "Our partnership with the French Cycling Federation plays an important role in our development, marketing and international sales. We are proud to equip the French teams and to be able to share our experience and technology with amateurs enrolled in the FFC, through our ALÉ Custom offer of personalized clothing. Like all fans, we rejoiced in the many exploits of French cycling in 2020 including Julian Alaphilippe's victory at the World Championships. A few months before the Olympic Games of Tokyo, we wish an excellent Olympics to the whole tricolor collective ".