Discover our Ambassadors, cycling legends and true style icons.

Alessandro Ballan

Winner of the Tour of Flanders in 2007 and the last Italian cyclist to win a world championship in 2008, in a historic performance that has remained in the hearts of all fans.

Damiano Cunego

He needs no introduction: the ‘Little Prince’ of Italian cycling, winner of a Giro d'Italia in 2004, three Giro di Lombardia and an Amstel Gold Race.

Sonny Colbrelli

The last Italian to win Paris-Roubaix. A sprinter specialising in the classics, nicknamed The Cobra, he also won the European and Italian championships in 2021.

Giada Borgato

Currently technical commentator for the Giro d'Italia and winner of a historic Italian road race championship in 2012.

Adriano Malori

World Under-23 time trial champion in 2008, he was professional from 2010 to 2017. In his career, he won three Elite national time trial titles and the speciality silver medal at the 2015 World Championships in Richmond.

Lello Ferrara

A professional from 2001 to 2010, he was winner of the Giro d'Italia U23 in 2000. Currently Content Creator on social media and presenter of Shark TV.